Creative Brief FINAL

Project
Campaign to educate parents on the woes of television and their children.

Prepared by:
MaryAnn Wright
Travis Gerrard

Approved by:
Too Much TV

Overview
Parents don’t know all of the facts about what allowing their children to watch on TV will do to their development as they grow. We want to show them what the TV really does.

The Objective
To lessen the amount of television that children 0-4yo watch by showing parents the facts they may not know about how television affects their growing children.

Target Audience
20-30 year old parents with children 0-4 years old.
They are being told by corporations and media that educational television and clean television is actually good for their children.

Important Thing to Include
Television permanently changes the way that neural pathways develop in children, and these pathways stop developing around the age of three.

Reasons to Act or Believe
Will affect future behaviors in children
Affect child development
Be even better parents

Mandatory Elements
Cite sources